Rich, Fresh, Marketing Intelligence

We provide advertising and marketing services for small to mid-size businesses without the "big agency price tag."

Marketing During a Tight Economy

March 21, 2011  |  No Comments  |  by Jillian Admin  |  Blog

Many business owners tighten the purse strings during tough economic times, but is that the right thing to do?

Think about it.  When people have less money to spend, they are more strategic about deciding what to spend the money on that they do have, whether it’s for a car, food, clothing, or an appliance. People are going to shop where a business has gone out of its way to develop a relationship with them. So, implement an affordable marketing strategy that allows your business to stay top-of-mind with the consumer during both good times and bad because you are much more likely to ride the wave of a recession.

You need to sell your product or service as something the consumer needs, or as something that will be seen as an investment. Very few consumers are dropping big dollars on luxury items these days. Everywhere you go you have probably noticed that many businesses are cutting back on high-ticket inventory items.

Even though it might be tempting in order to save money, don’t cut the marketing budget during an economic downturn. No matter what you are selling, with a solid marketing strategy, it will sell better if you can convince people that they need or will benefit from your product or service. You want people to remember your business when things get better!

 

To Blog, or Not to Blog: That is the Question

February 15, 2011  |  No Comments  |  by Jillian Admin  |  Blog

Have you noticed lately that a lot of people have a blog? You can find blogs on just about any subject from fashion to food to how long you should watch paint dry.

To Blog or Not to Blog: That is the Question. Ask yourself if blogging will help put you and or your business on the map? Will blogging help to position you as an expert in your industry? If you answered yes to either of these questions, you then must decide what type of blogger you are.

Blogs can be split into two categories: Opinion and Discussion. Opinion blogs state an opinion on a particular subject and Discussion blogs are usually generic and informational in nature. When you give your opinion your personality comes out and these blogs tend to be more fun to write since the writer can allow for more creativity. Discussion blogs don’t usually offend anyone and the writer remains neutral on the topic. Those that comment usually handle the task of being “offensive.” Most popular bloggers are discussion bloggers.

Opinion bloggers attract people that are reading for fun. Discussion bloggers appeal to informational readers or people looking to learn things. Whichever type of blog you choose to write, make sure it reflects your writing style and your personality. Like anything else, if you decide to blog, try to have fun with it!

Social Media: What Is It Anyway?

January 23, 2011  |  No Comments  |  by Jillian Admin  |  Blog

Do you know what social media is? We hear the term tossed around quite a bit these days but what is it?

Let’s first look at regular media. It is what we’ve come to know as communication like newspapers, magazines, and radio. Social media doesn’t just give you information like the regular media vehicles, but it interacts with you while giving you the information. You can comment, vote, rate, and provide your thoughts on just about any topic on the planet.

Social media websites have become quite popular. You not only interact with the website but also with other visitors. Facebook has grown to be the most popular social media website where you can interact by adding friends, have discussions, share photos and videos, join groups, “like” favorite pages and the list goes on. There are many other examples, but any website that invites you to interact with the site and with other visitors falls under the definition of social media.

Is social media right for your business? Some experts say it depends on what type of business you have. Social media is all about personal interactions with those who are familiar with your business and hopefully the new ones who may become customers through referrals and word-of-mouth. You can have fun with social media, share useful tips, and build relationships with your audience. Social media is not the place for the full-court press or the hard sale of your product or service. People get enough of that all day, every day, no matter where they turn.

So if you decide to navigate the social media world keep it about business, but do it in a fun, light way. Social media is a great way to increase the popularity of your business by letting your fantastic clients and customers do the selling for you!

Mind Your Own Business

January 19, 2011  |  No Comments  |  by Jillian Admin  |  Blog

Once you have decided to start your own business then what? Do you know how to “Mind Your Own Business?”

Well one of the things you have to do is let people know you have a business. How do you do that?

Network- Don’t underestimate this method

  • Attend social & networking events
  • Hand out business cards/brochures/flyers

Develop Professional Marketing Materials

  • Professionally done business cards and stationery/letterhead; these materials should include your logo which is your company’s brand identification

Design a website

  • The days of the yellow pages are gone. At the very least a website lets people know who you are, what you offer, and how to get in touch with you to do business

“Minding Your Own Business” is not the easiest thing in the world, but it’s better than minding someone else’s!

Fresh Moka

December 31, 2010  |  No Comments  |  by Jillian Admin  |  Blog

As we ring in another year with all of our resolutions written on our mental note pad, I decided to start 2011 with a new Moka Marketing web site. We are approaching our second year of business and I thought it was time for a fresh, new, updated look. The web site we used to launch Moka Marketing served us very well, but it was time for a makeover.

Every business owner must constantly ask themselves whether they are current, relevant, and appealing to potential clients or customers. If you ask yourself these questions about your own business and the answer is no, it might be time to spice things up a bit. Whether the changes are visible to others or are behind-the-scenes, a tweak here or there is essential to becoming better. From the local neighborhood bakery to the big retail store at the mall, the goal is to become better at what we do because better should equal more business.

I also decided to start a blog so I can occasionally share my thoughts about this industry. Blogging seems to be the “thing” to do these days so I’ll give it a try.

So for all of my fellow business owners making a list of resolutions for 2011 that you hope will make your life and your year better, don’t forget to include those things that will hopefully improve your business!

  • Testimonials

    “I can honestly say that my trust in Moka Marketing and the dollars spent has been the best investment that I have ever made in my business!”


    Laurene Hynson, Owner - Sweet Maple Cafe

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Phone: (312) 485-1454

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